Size and Measurement Guide

At Aisha Fashion World, we specialise in custom-made bridal gowns, alongside carefully selected occasion and modestwear. As every design has its own cut and fit, sizing may vary between styles. For custom-made gowns, we work with your individual measurements to create the best possible fit. For ready-to-wear pieces, please check the size shown on each product page and use this guide to compare UK and EU/TR sizing.

Made-to-Order & Custom Gowns: For bespoke and made-to-order pieces, your exact measurements are taken at the point of order. Please scroll to the How to Measure section below — your bust, waist, hips and hollow-to-hem are the four key measurements our team will request.

UK Size Chart — Bust, Waist & Hips

All measurements are in centimetres (cm). Measurements are body measurements, not garment measurements. European/Turkish sizes are shown for easy reference.

UK Size	EU / TR Size	Bust (cm)	Waist (cm)	Hips (cm)
UK 8	36	82–84	63–65	88–90
UK 10	38	86–88	67–69	92–94
UK 12	40	90–92	71–73	96–98
UK 14	42	94–97	75–78	100–103
UK 16	44	100–103	81–84	106–109
UK 18	46	106–109	87–90	112–115
UK 20	48	112–115	93–96	118–121
UK 22	50	118–121	99–102	124–127
UK 24	52	124–127	105–108	130–133
UK 26	54	130–133	111–114	136–139
UK 28	56	136–139	117–120	142–145

Extended Sizes (UK 20–28): We believe every bride deserves a beautiful, confident fit. Selected ready-to-wear styles are available in extended sizes, while our custom-made bridal gowns can be created to your individual measurements. For ready-to-wear pieces, please refer to the measurements provided for each style to find your best fit.

Length Guide — Hollow to Hem

Hollow-to-hem is an important measurement for achieving the correct gown length. It is taken from the hollow at the base of the throat down to the floor while standing naturally.

For custom-made bridal gowns, we do not determine gown length from height alone. Each bride's hollow-to-hem measurement is taken individually to ensure the gown is created to her proportions and chosen bridal look.

Please take this measurement while wearing the same heel height you intend to wear on your wedding day. If your gown will be worn with a petticoat, hoop or other structured underskirt, please let our bridal team know, as this may affect the finished length.

For ready-to-wear gowns, alterations may be required to achieve your preferred finished length.

Height	Hollow to Hem (flat)	Hollow to Hem (with 3" / 7.5 cm heel)
5'2" / 157 cm	138 cm	146 cm
5'4" / 163 cm	143 cm	152 cm
5'6" / 168 cm	149 cm	157 cm
5'7" / 170 cm (standard)	152 cm	160 cm
5'9" / 175 cm	157 cm	165 cm
5'11" / 180 cm	163 cm	170 cm

How to Measure Yourself

Use a soft fabric measuring tape. Measure over your underwear (or the shapewear you plan to wear under your gown). Keep the tape snug but not tight — you should be able to fit one finger underneath.

Bust: Measure around the fullest part of your chest, keeping the tape parallel to the floor. Do not compress the bust.
Waist: Measure around your natural waistline — the narrowest part of your torso, usually an inch or two above your navel.
Hips: Measure around the fullest part of your hips and seat, approximately 20–23 cm below your natural waist.
Hollow to Hem:Stand upright in your intended wedding shoes. Have another person measure from the hollow at the base of your throat straight down to the floor. Do not bend or look down while the measurement is being taken.
Height: Stand without shoes against a wall and measure from floor to the top of your head.

Tip: If your bust and hips fall in different size brackets, select the larger size and have the waist taken in by a seamstress or our atelier team. This is a very common alteration for bridal gowns.

Custom & Made-to-Order Measurements

For custom commissions and made-to-order gowns, our team will request the following six measurements at the time of order confirmation. Please have them ready before placing your order:

#	Measurement	How to Take It
1	Bust	Fullest part of chest, parallel to floor
2	Waist	Narrowest point of torso
3	Hips	Fullest part, ~20 cm below waist
4	Hollow to Hem	Throat hollow to floor in chosen heels
5	Height	Without shoes, floor to top of head
6	Shoulder Width	Across the back from shoulder point to shoulder point

Still Unsure?

Our bridal stylists are here to help. Reach out via WhatsApp or email before placing your order and we will guide you to the right size for your specific gown style and body shape.

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